Insights Measurement

Measurement

Forecasting, return on investment and benchmarking: how to tell whether search is working, in terms a finance team will accept. Written from the reporting and modelling we do on live accounts.

3 articles Last updated June 2026

Data, measurement & insights, the capability

Latest 26 June 2026 18 min SEO forecasting: how to build one that survives a finance review Most SEO forecasts are fiction. Here is how to build an SEO forecasting model that ties to revenue, carries honest ranges, and survives a finance review.

5 June 2026 14 min SEO ROI: how to measure and forecast it like a CFO
10 Oct 2025 23 min SEO benchmarking: metrics, tools and 2026 benchmarks (with real numbers)

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