Team Firewire
Shōnavee Simpson-Anderson
Head of Community & Field Marketing
Head of Community & Field Marketing at Firewire and co-founder of Edge of Search. Builds the agency's community, events and field presence across the Australian search industry.
Background
Shōnavee Simpson-Anderson is Head of Community & Field Marketing at Firewire Digital. She has worked in copywriting and the online space since 2011, joined the agency in 2020, and leads how Firewire shows up across the search industry: community, events, partnerships and field marketing across Australia.
She co-founded and organises Edge of Search, Australia's only dedicated search and AI search conference, which launched in 2024 and brings together search marketers and AI-search practitioners from across the country. Running it alongside agency work gives her an unusual read on where the industry is heading, and lands the next wave of thinking back into the agency before it lands anywhere else.
Direct specialist access is the operating model at Firewire. Clients and partners work with the people doing the work, not an account manager translating. Shōnavee builds the relationships and the community presence that the rest of the agency's work sits inside.
What Shōnavee owns at Firewire
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Community & field marketing
Building Firewire's presence across the Australian search industry: events, partnerships and the relationships behind the work.
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Edge of Search
Co-founder and organiser of Edge of Search, Australia's only dedicated search and AI search conference.
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Industry & practitioner network
Direct exposure to where search and AI search are heading, landed back into client and agency thinking.
In the industry
- University of Newcastle
- Bachelor of Arts (Honours Class I)
- [email protected]
- Edge of Search conference
- edgeofsearch.com.au
Talk to the team
Be found first. Be chosen naturally.
Thirty minutes with the Firewire team on your own data, with a first-pass view of where the wins sit in the next ninety days and an honest read on fit.