<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Firewire — Learn</title><description>SEO, Google Ads, GEO, content and agency strategy — written by the team running the work.</description><link>https://firewiredigital.com.au/</link><language>en-au</language><item><title>AI search optimisation: how to actually get cited in AI search</title><link>https://firewiredigital.com.au/learn/geo/ai-search-optimisation/</link><guid isPermaLink="true">https://firewiredigital.com.au/learn/geo/ai-search-optimisation/</guid><description>Most AI search optimisation advice is generic. The data-backed playbook for getting cited in ChatGPT, Gemini and AI Overviews, and why cited isn&apos;t chosen.</description><pubDate>Fri, 05 Jun 2026 00:00:00 GMT</pubDate><category>GEO</category><category>ai search optimisation</category><category>answer engine optimisation</category><category>ai seo</category><category>how to rank in ai overviews</category><author>Brogan Renshaw</author></item><item><title>Blog post template: 8 fill-in-the-blank structures you can copy right now</title><link>https://firewiredigital.com.au/learn/content/blog-post-template/</link><guid isPermaLink="true">https://firewiredigital.com.au/learn/content/blog-post-template/</guid><description>Grab a blog post template that fits any topic: 8 fill-in-the-blank structures to draft faster. No email gate, just copy and start writing.</description><pubDate>Fri, 05 Jun 2026 00:00:00 GMT</pubDate><category>Content</category><category>blog post template</category><category>free blog templates</category><category>blog post structure</category><author>Ashley Urquhart</author></item><item><title>SEO cost Australia: how much should you actually pay in 2026?</title><link>https://firewiredigital.com.au/learn/seo/seo-cost-australia/</link><guid isPermaLink="true">https://firewiredigital.com.au/learn/seo/seo-cost-australia/</guid><description>How much does SEO cost in Australia? Real numbers: campaigns from $2,500/month ex-GST, the four pricing models, and when SEO isn&apos;t worth buying.</description><pubDate>Fri, 05 Jun 2026 00:00:00 GMT</pubDate><category>SEO</category><category>seo cost australia</category><category>seo pricing australia</category><category>seo packages</category><category>how much does seo cost</category><author>Brogan Renshaw</author></item><item><title>SEO ROI: how to measure and forecast it like a CFO</title><link>https://firewiredigital.com.au/learn/seo/seo-roi/</link><guid isPermaLink="true">https://firewiredigital.com.au/learn/seo/seo-roi/</guid><description>Most SEO ROI guides hand you a vanity calculator or a hand-wave. Here are the actual measurement and forecasting models we run, attribution and all.</description><pubDate>Fri, 05 Jun 2026 00:00:00 GMT</pubDate><category>SEO</category><category>seo roi</category><category>seo return on investment</category><category>measure seo roi</category><category>seo roi formula</category><author>Brogan Renshaw</author></item><item><title>How to get 5-star reviews, one customer at a time</title><link>https://firewiredigital.com.au/learn/strategy/how-to-get-5-star-reviews/</link><guid isPermaLink="true">https://firewiredigital.com.au/learn/strategy/how-to-get-5-star-reviews/</guid><description>How to build a steady stream of 5-star reviews. When to ask, how to ask, and how to respond so the next customer chooses you.</description><pubDate>Mon, 11 May 2026 02:56:59 GMT</pubDate><category>Strategy</category><category>how to get 5 star reviews</category><author>Ashley Urquhart</author></item><item><title>Black Friday SEO tips for Aussie retailers: the 2026 playbook</title><link>https://firewiredigital.com.au/learn/seo/black-friday-seo-tips/</link><guid isPermaLink="true">https://firewiredigital.com.au/learn/seo/black-friday-seo-tips/</guid><description>Black Friday SEO starts months early. Get the tips Aussie retailers use to rank seasonal pages, capture demand and win sales before the rush.</description><pubDate>Mon, 29 Dec 2025 02:32:18 GMT</pubDate><category>SEO</category><category>black friday seo</category><category>black friday seo tips</category><category>black friday seo strategy</category><author>Ashley Urquhart</author></item><item><title>Free And Open Datasets &amp; How To Access Them</title><link>https://firewiredigital.com.au/learn/strategy/free-and-open-datasets/</link><guid isPermaLink="true">https://firewiredigital.com.au/learn/strategy/free-and-open-datasets/</guid><description>Unlock the potential of free, open datasets with our latest guide. Learn about key platforms, best practices, and strategic applications to enhance your project</description><pubDate>Mon, 27 Oct 2025 03:24:42 GMT</pubDate><category>Strategy</category><category>open datasets</category><author>Brogan Renshaw</author></item><item><title>50+ key AI writing statistics for 2026 (data, trends and sources)</title><link>https://firewiredigital.com.au/learn/content/ai-writing-statistics/</link><guid isPermaLink="true">https://firewiredigital.com.au/learn/content/ai-writing-statistics/</guid><description>AI writing statistics that show how marketers really use it: 40+ data points on adoption, quality, search impact and what it means for content.</description><pubDate>Mon, 27 Oct 2025 02:46:36 GMT</pubDate><category>Content</category><category>ai writing statistics</category><category>ai content statistics</category><category>ai adoption statistics</category><author>Brogan Renshaw</author></item><item><title>The best SEO conferences and events in Australia (2026-27)</title><link>https://firewiredigital.com.au/learn/seo/seo-events-in-australia/</link><guid isPermaLink="true">https://firewiredigital.com.au/learn/seo/seo-events-in-australia/</guid><description>SEO events in Australia worth attending in 2026: conferences, meetups and workshops, including Edge of Search in Newcastle on 4 September.</description><pubDate>Tue, 21 Oct 2025 04:10:00 GMT</pubDate><category>SEO</category><category>seo conference sydney</category><category>seo events australia</category><category>best seo meetups australia</category><author>Ashley Urquhart</author></item><item><title>Image SEO best practices: the 2026 how-to guide (with checklist)</title><link>https://firewiredigital.com.au/learn/seo/image-seo-best-practices/</link><guid isPermaLink="true">https://firewiredigital.com.au/learn/seo/image-seo-best-practices/</guid><description>Image SEO done right wins traffic from Google Images. Get the full checklist: alt text, file names, compression, formats and lazy loading.</description><pubDate>Mon, 20 Oct 2025 03:35:00 GMT</pubDate><category>SEO</category><category>image seo</category><category>image optimization</category><category>image seo best practices</category><author>Brogan Renshaw</author></item><item><title>Ecommerce traffic statistics: the 2026 data for Australia and the world</title><link>https://firewiredigital.com.au/learn/strategy/ecommerce-statistics/</link><guid isPermaLink="true">https://firewiredigital.com.au/learn/strategy/ecommerce-statistics/</guid><description>Ecommerce traffic statistics every online retailer should know in 2026: sources, devices, conversion rates and the channels driving real sales.</description><pubDate>Fri, 17 Oct 2025 06:05:22 GMT</pubDate><category>Strategy</category><category>ecommerce traffic statistics</category><category>ecommerce statistics</category><category>online retail statistics</category><author>Brogan Renshaw</author></item><item><title>Display ads best practices to boost your ROI</title><link>https://firewiredigital.com.au/learn/google-ads/display-ads-best-practices-to-boost-your-roi/</link><guid isPermaLink="true">https://firewiredigital.com.au/learn/google-ads/display-ads-best-practices-to-boost-your-roi/</guid><description>Display ads best practices that actually move ROI. Targeting, creative, frequency capping and the optimisation loop we run on client accounts.</description><pubDate>Fri, 17 Oct 2025 06:04:40 GMT</pubDate><category>Google Ads</category><category>display ads best practices</category><author>Brogan Renshaw</author></item><item><title>How does programmatic advertising work?</title><link>https://firewiredigital.com.au/learn/google-ads/how-does-programmatic-advertising-work/</link><guid isPermaLink="true">https://firewiredigital.com.au/learn/google-ads/how-does-programmatic-advertising-work/</guid><description>How does programmatic advertising work? A plain-English breakdown of real-time bidding, ad exchanges and DSPs, and when it&apos;s worth the spend.</description><pubDate>Fri, 17 Oct 2025 06:03:55 GMT</pubDate><category>Google Ads</category><category>how does programmatic advertising work</category><category>programmatic advertising</category><category>programmatic ads</category><author>Brogan Renshaw</author></item><item><title>4 SEO Benefits of Original Content</title><link>https://firewiredigital.com.au/learn/content/4-seo-benefits-of-original-content/</link><guid isPermaLink="true">https://firewiredigital.com.au/learn/content/4-seo-benefits-of-original-content/</guid><description>In this article, Firewire Digital explores 4 SEO benefits of creating original content for businesses and brands looking to stand out and increase traffic.</description><pubDate>Sat, 11 Oct 2025 08:57:08 GMT</pubDate><category>Content</category><author>Shōnavee Simpson-Anderson</author></item><item><title>Supercharge your SEO writing process: the 2026 guide</title><link>https://firewiredigital.com.au/learn/content/supercharge-your-seo-writing-process/</link><guid isPermaLink="true">https://firewiredigital.com.au/learn/content/supercharge-your-seo-writing-process/</guid><description>SEO writing that ranks isn&apos;t guesswork. Follow our 8-phase process to plan, draft and optimise content that wins search traffic and converts.</description><pubDate>Sat, 11 Oct 2025 06:09:33 GMT</pubDate><category>Content</category><category>seo writing</category><category>seo content writing</category><category>seo copywriting process</category><author>Shōnavee Simpson-Anderson</author></item><item><title>SEO benchmarking: metrics, tools and 2026 benchmarks (with real numbers)</title><link>https://firewiredigital.com.au/learn/seo/seo-benchmarking/</link><guid isPermaLink="true">https://firewiredigital.com.au/learn/seo/seo-benchmarking/</guid><description>SEO benchmarking shows you where you really rank. Compare traffic, keywords and authority against competitors, and set targets that drive revenue.</description><pubDate>Fri, 10 Oct 2025 01:05:37 GMT</pubDate><category>SEO</category><category>seo benchmarking</category><category>seo benchmarks</category><category>seo kpis</category><author>Brogan Renshaw</author></item><item><title>Local SEO: the complete guide to ranking where buyers search</title><link>https://firewiredigital.com.au/learn/seo/local-seo-complete-guide/</link><guid isPermaLink="true">https://firewiredigital.com.au/learn/seo/local-seo-complete-guide/</guid><description>The full Firewire playbook for local SEO: Google Business Profile, citations, reviews, keywords, on-page, and links. Built for Australian businesses.</description><pubDate>Sun, 05 Oct 2025 06:29:00 GMT</pubDate><category>SEO</category><author>Brogan Renshaw</author></item><item><title>How much do Google Ads cost?</title><link>https://firewiredigital.com.au/learn/google-ads/how-much-do-google-ads-cost/</link><guid isPermaLink="true">https://firewiredigital.com.au/learn/google-ads/how-much-do-google-ads-cost/</guid><description>How much do Google Ads cost in Australia? Real CPC ranges, budget benchmarks by industry, and what actually drives your spend in 2026.</description><pubDate>Sat, 04 Oct 2025 03:50:00 GMT</pubDate><category>Google Ads</category><category>how much do google ads cost</category><category>google ads cost australia</category><category>google ads pricing</category><author>Brogan Renshaw</author></item><item><title>How to see competitor Google Ads for free (everything you can find in 2026)</title><link>https://firewiredigital.com.au/learn/google-ads/see-your-competitors-google-ads-for-free/</link><guid isPermaLink="true">https://firewiredigital.com.au/learn/google-ads/see-your-competitors-google-ads-for-free/</guid><description>See your competitor Google Ads for free using the Ads Transparency Center and 3 other methods. Reveal their copy, offers and strategy today.</description><pubDate>Sun, 05 Jan 2025 03:34:48 GMT</pubDate><category>Google Ads</category><category>competitor google ads</category><category>check competitor google ads</category><category>google ads transparency</category><author>Brogan Renshaw</author></item><item><title>Google Ads auction insights: how to read the report and win the profitable auctions (2026)</title><link>https://firewiredigital.com.au/learn/google-ads/google-ads-auction-insights-2026/</link><guid isPermaLink="true">https://firewiredigital.com.au/learn/google-ads/google-ads-auction-insights-2026/</guid><description>Use Google Ads auction insights to see who you compete with, where you lose impression share, and how to outbid rivals without wasting budget.</description><pubDate>Sat, 12 Oct 2024 00:00:00 GMT</pubDate><category>Google Ads</category><category>google ads auction insights</category><category>auction insights report</category><category>google ads competitors</category><author>Brogan Renshaw</author></item></channel></rss>