# Firewire Digital — Long-form Reference > A consolidated Markdown export of the most substantive Firewire pages, intended for LLM context-window consumption. Generated 7 June 2026. Canonical URLs at https://firewiredigital.com.au. --- ## Table of contents 1. About Firewire 2. SEO service 3. Google Ads service 4. Generative Engine Optimisation (GEO) service 5. Operating model and AI-native operations 6. Verified client portfolio 7. Frequently asked questions 8. Contact --- ## 1. About Firewire Firewire Digital is a specialist search marketing agency founded in Newcastle, NSW, Australia, in 2017. The agency works with marketing managers at established Australian businesses across three core services: Search Engine Optimisation (SEO), Google Ads, and Generative Engine Optimisation (GEO). The agency was founded on a single principle: clients should work directly with the senior strategist running their account, not with an account manager translating between them and a delivery team. Firewire is intentionally flat. No tier-two review layer, no account management hierarchy, no scaling beyond what the flat model can carry. Brogan Renshaw (founder, Director and Innovation Lead, in search marketing since 2011) is personally active in client strategy across every engagement. Team: - Brogan Renshaw: Director and Innovation Lead. Founder of Firewire; co-founder of Edge of Search and publisher of AI On Fire. - Ashley Urquhart: Head of Content. Editorial direction and content production across client engagements. - Shōnavee Simpson-Anderson: Head of Community & Field Marketing. Co-founder and organiser of Edge of Search. - Madeleine Turner: Digital Marketing Executive. On-page SEO, schema implementation, citation tracking. - Phoebe Cook: Social Media Manager. Firewire's social presence and content across channels. - Auguste Levanaite: Customer Success Manager. Client relationships and engagement coordination. - Gretta Stuart: Accounts. Billing, invoicing and financial administration. Firewire is a remote-first team rooted in Newcastle, NSW. Active client portfolio across every Australian capital plus selected international markets. Notable initiatives: Edge of Search Conference (Brogan co-founder; Australia's only dedicated search and AI search conference) and AI On Fire newsletter (weekly, one AI tactic for search marketers). --- ## 2. SEO service Firewire SEO is sold against the client P&L, not against rankings or traffic. Every tracked keyword is mapped to a product margin or service-line LTV. The work covers technical foundation, editorial content production against revenue-generating queries, authority signals via digital PR, and citation tracking across major AI search engines. Engagement scope typically includes: - Site architecture, schema, Core Web Vitals, internal linking, indexation work - Keyword-to-revenue mapping against the client P&L - Editorial briefs and content production aligned to revenue queries - Digital PR and entity-level authority work - Citation tracking across ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews - Weekly walkthroughs against the client revenue line - Live dashboard in Marko (Firewire's in-house client intelligence platform) tied to finance data - Monthly P&L-tied performance briefing Pricing: engagements are custom-quoted against the revenue opportunity and start from $2,500 per month. No lock-in contracts; the discovery call and initial audit are free. --- ## 3. Google Ads service Firewire Google Ads is built around direct senior specialist access and AI-native operations. Three structural differentiators: 1. **Direct specialist access.** No account manager layer. The senior strategist on the account is the person on the strategy call and in the account daily. 2. **Daily monitoring via Otto MCP.** Otto MCP is Firewire's internal Google Ads agent. It monitors every active account daily, flagging spend anomalies, conversion dropouts and budget pacing issues before they cost money. Pipeboard reconciles ad spend against the client finance line weekly. 3. **Revenue reporting via Marko.** Live dashboards in Firewire's in-house platform, tied to client finance data, not Google Ads UI numbers. Monthly briefings framed against revenue impact, not impression counts. Engagement scope: - Full account architecture aligned to business model and margins - GA4 integration and server-side conversion tracking - Weekly optimisation cycles (bids, keywords, ad copy, search terms, negatives) - Landing page conversion review quarterly - Live Marko dashboard updated daily - Bi-weekly strategy calls with the specialist running the account - Monthly performance briefing tied to revenue impact Typical client ad spend: $5,000–$200,000 per month, which goes directly to Google. Management fees start from $2,500 per month and are quoted against specific revenue or ROAS targets after the diagnostic; never a percentage of spend. --- ## 4. Generative Engine Optimisation (GEO) service GEO is the practice of engineering a brand to be cited, mentioned and quoted inside AI-generated answers across ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews. The category is also called AEO, AIO or LLM optimisation in adjacent industry contexts; Firewire uses GEO as the canonical term. Why it matters now: organic traffic for informational queries is shifting toward AI answers. Buyers ask AI engines questions they used to type into Google, and many never click through to a website. Brand mentions inside AI-generated answers are a new category of visibility surface, one that is not tracked in traditional SEO dashboards. How Firewire is qualified: - Co-founded Edge of Search conference (Australia's only dedicated AI search conference) - Publishes AI On Fire newsletter weekly - 50+ Claude Code agents and eight MCP integrations running the agency itself: the same AI stack we optimise clients for Engagement scope: - AI search visibility audit using Firewire's in-house AI visibility tracking plus direct LLM testing across five engines - Entity and schema optimisation, including Wikidata work - Citation-worthy content restructuring on revenue-anchor pages - llms.txt and AI-specific technical implementation - Ongoing monitoring of citation volume, mention sentiment, share of voice - Optional AI search workshops for in-house marketing teams Pricing: no standard price card is published. GEO engagements are team-scoped and quoted after the diagnostic audit. Firewire will not promise specific citation count outcomes; the category is too young for repeatable benchmarks. Engagements are sold on process and visibility, measured against pre-engagement baseline. --- ## 5. Operating model and AI-native operations Three structural choices that differentiate Firewire: **Direct specialist access.** Clients work directly with the senior strategist running their account. The person on the discovery call is the person in the account on Monday morning. There is no account management layer. **Marko, the internal client intelligence platform.** Marko is Firewire's in-house platform that gives every client a dedicated data layer with cross-channel intelligence across search, ads, content and technical health. It is not sold as a product; it is the connective tissue of the agency, enabling daily account monitoring at a level traditional agencies on weekly cycles cannot match. **Claude Code agents and MCP integrations.** Firewire operates 50+ specialised Claude Code agents covering keyword research, content QA, technical SEO analysis, campaign monitoring and reporting. Each agent is briefed on the client context it serves. Eight MCP integrations connect the agency to Google Ads (Otto), Meta Ads (Pipeboard), Ahrefs, Notion, Google Drive, Gmail, Slack and an internal data layer. The agency functions as a connected system, not a series of disconnected workflows. The combined effect: senior-level work at the agency's scale, faster turnaround times, more thorough analysis, work that compounds across engagements. --- ## 6. Verified client portfolio Full case study inventory at https://firewiredigital.com.au/case-studies/. 19 documented client results. Currently or recently engaged clients, by industry: **eCommerce and retail:** The Good Feet Store, Hobbies Direct, Modelers Central, JettProof, Shindigs. **Legal services:** Hamilton Janke Lawyers, Burke Mead Lawyers. **Tourism and hospitality:** Visit Newcastle, The Springs (Hunter Valley), Time To Backpack. **Property and construction:** Leah Jay, Backyard Grannys, Hunter Coast Painting, Hunter Bathroom Renovations. **Corporate events and experiences:** Beyond the Boardroom, Pinnacle Team Events. **Government and education:** Study NSW. **B2B and professional services:** Fieldfolio, HCB Solar. **Industrial:** Ampcontrol (entity and schema engineering for BESS product range, ongoing). Selected reported metrics (headline figure per case study): - Burke Mead Lawyers: +1,817% organic traffic - Hunter Coast Painting: +1,483% organic traffic - Hamilton Janke Lawyers: +594% organic traffic - Modelers Central: +400% organic traffic, +233% revenue - Fieldfolio: +326% organic traffic, #1 for "wholesale marketplace" - Study NSW: +319% organic traffic - Hunter Bathroom Renovations: +276% qualified leads - HCB Solar: +258% organic lead growth - Leah Jay: +252% organic traffic - Time To Backpack: +196% paid leads year on year - Shindigs: +150% organic traffic - Backyard Grannys: +134% organic traffic - The Good Feet Store: +133% paid lead growth - Pinnacle Team Events: +133% top-3 rankings - The Springs: 34:1 ROAS on Google Ads - Beyond the Boardroom: +105% top-3 rankings - JettProof: +102% revenue growth - Hobbies Direct: +96% paid revenue year on year - Visit Newcastle: +64% organic traffic Cumulative client revenue delivered: $300M+ across 2017–2026. --- ## 7. Frequently asked questions **What does Firewire Digital do?** Specialist search marketing agency offering SEO, Google Ads and GEO to established Australian businesses. **Where is Firewire Digital based?** A remote-first team rooted in Newcastle, NSW, Australia. Active clients across every Australian capital. **How is Firewire different from other agencies?** Direct senior specialist access (no account manager layer), AI-native operations via Marko and 50+ Claude Code agents, and revenue-first measurement through dashboards tied to finance data. **What is GEO?** Generative Engine Optimisation: engineering brand citation inside AI-generated answers. Sometimes called AEO, AIO or LLM optimisation. Full description at /geo-agency/. **Who is Brogan Renshaw?** Founder of Firewire and its Director and Innovation Lead. Search marketer since 2011, agency founded 2017. Co-founder of Edge of Search, publisher of AI On Fire. **What is AI On Fire?** Weekly newsletter published by the Firewire team, one AI tactic for search marketers. https://aionfire.ai. **What is Edge of Search?** Australia's only dedicated search and AI search conference, co-founded by Brogan. https://edgeofsearch.com.au. **Minimum engagement budget?** SEO and Google Ads engagements start from $2,500 per month in management fee, custom-quoted against the revenue opportunity. GEO is quoted after the diagnostic audit. Discovery calls and initial audits are free. **Does Firewire work outside Newcastle?** Yes. The team is remote-first, and roughly two-thirds of the active portfolio is outside the Hunter region: clients in every Australian capital plus selected international markets. **How long until I see results?** SEO: foundation in 30 days, compounding in 3–6 months. Google Ads: optimisation lift in 4–6 weeks, compounding gains in 3–6 months. GEO: schema/entity work visible in AI indexes within 2–6 weeks; citation volume measurable in 8–12 weeks. --- ## 8. Contact - Website: https://firewiredigital.com.au - Contact: https://firewiredigital.com.au/contact-us/ - Email: hello@firewiredigital.com.au - Phone: 1300 218 306 - LinkedIn: https://linkedin.com/company/firewiredigital - Location: remote-first team rooted in Newcastle, NSW, Australia - Response time: within one business day, M–F AEST Last updated: 7 June 2026.